Elsewhere Academics TR

Marketing

Marketing

Marketing combines knowledge of psychology, sociology and business to study consumer behavior and markets. It builds skills in predicting customer demand, identifying target markets and communicating effectively with them.

Business and economics

Example courses

Consumer behaviorMarket researchAdvertisingDigital marketingMarketing ethics

What do graduates do?

  • Marketing specialist
  • Digital marketing specialist
  • Market researcher
  • Advertising account executive
  • Media planner
  • Social media manager
  • SEO specialist
  • Product manager
IN HIGH SCHOOL

Which subjects matter?

Lancaster University gives the typical A-level offer for Marketing BSc as AAB; the page does not name a required subject.

Example: Lancaster University, first-year courses

  1. Introduction to Marketing
  2. Marketing Core Skills: First Year

Length by country

United Kingdom
Lancaster University BSc Marketing, 3 years; 4 years with a year abroad or an industry year.
USA
A bachelor's degree is usually completed in 4 years of full-time study.
Netherlands
A bachelor's at a research university (WO) takes 3 years, 180 ECTS. At a university of applied sciences (HBO) it takes 4 years, 240 ECTS.
Germany
At a university, a bachelor's degree takes 3 years, 180 ECTS. At a Fachhochschule it usually takes 3 or 3.5 years, 180 or 210 ECTS.
SCHOOL EXAMPLES

Examples of schools where you can study this subject

10 schools in 8 countries. Programmes were checked on the schools’ own websites. These are only examples; every country has many more options. We choose the schools that fit your budget, documents and goals together.

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USA

Boston UniversityBusiness Administration & Management (Marketing Concentration) · Boston
Penn State UniversityMarketing

United Kingdom

University of EdinburghBusiness with Marketing MA (Hons) · Edinburgh
University of ManchesterFashion Marketing BSc · Manchester

Canada

University of Toronto ScarboroughManagement and Marketing · Toronto

Ireland

Dublin City UniversityBSc Marketing, Innovation and Technology · Dublin

Switzerland

Franklin University SwitzerlandInternational Marketing Management · Lugano

Hungary

University of DebrecenCommerce and Marketing · Debrecen

Japan

Ritsumeikan Asia Pacific UniversityMarketing · Beppu

Australia

University of SydneyMarketing · Sydney
BY COUNTRY

What to know, country by country

For each country where you can study this subject: an example tuition fee and the next step in the timeline. You can find the details in our country guides.

USA2 schoolsCountry guide
Bachelor's tuition$66.720per year · 2026/27Massachusetts Institute of Technology (MIT)
  • 7 November 2026

    SAT exam (next date 5 December 2026). Whether a school asks for a test varies by school

United Kingdom2 schoolsCountry guide
Bachelor's, international student, fields other than medicine and dentistry£27,650 to £34,670per year · 2027/28The University of Sheffield
  • 26 October to 21 December 2026

    Booking period for the January 2027 session of the ESAT, TMUA and TARA exams (for universities other than Oxford and Cambridge).

Canada1 schoolCountry guide
Bachelor's, Arts, first year, full course loadC$51.530,40per year · 2026/27University of British Columbia (Vancouver)
  • 7 November 2026

    Recommended application date for the University of Toronto first review rounds (OUAC 105)

Ireland1 schoolCountry guide
Bachelor's, Business, Economic and Social Studies (BESS)€23.250per year · 2027/28Trinity College Dublin
  • October to November 2026

    For Trinity, ask study@tcd.ie whether your high school is on the direct entry list.

Switzerland1 schoolCountry guide
Bachelor's, foreign student tuition (tripled since autumn 2025)CHF 2,190per semester · 2026/27 (in effect since autumn 2025)ETH Zürich
  • November to December 2026

    Prepare for a language certificate. At ETH the main language of the bachelor's is German, and a German certificate may be asked

Hungary1 schoolCountry guide
Medicine (English-taught medicine), 12 semesters€7.900per semester · 2027/2028University of Szeged, Albert Szent-Györgyi Medical School
  • 1 December 2026

    International applications for 2027/28 open at the University of Szeged Faculty of Medicine.

Japan1 schoolCountry guide
Bachelor's, yearly tuition¥535.800yearly · 2025/26 (as of April 2025)Kyoto University (public)
  • 21 October to 2 December 2026

    Keio PEARL Period I application period. The application fee is 35,000 yen.

Australia1 schoolCountry guide
Bachelor's, Business field (guide fee, 48 credits a year)A$59.100per year · 2027The University of Sydney
  • November 2026

    Clarifying the diploma route. The Turkish high school diploma is not on the Melbourne and Sydney lists. Looking at foundation, IB, or a US diploma with SAT/ACT

YOUR OWN LIST

Let’s build your school list for Marketing together

  • We choose schools from 26 countries that fit your grades, budget and documents.
  • We gather every school’s application timeline, required documents and exam scores in one list.
  • We put tuition fees and living costs side by side.
  • We prepare your application file and personal statement together.
FAQ

Frequently asked questions

Does a marketing bachelor's contribute to a professional certificate?

The Chartered Institute of Marketing (CIM) matches some marketing degrees with its own certificates through the Graduate Gateway. Graduates of an approved degree can take one assessment instead of three for most certificates. Lancaster University's Marketing BSc is CIM accredited; a 2:2 or higher degree is required for the exemption.

Can you work in industry for a year while studying marketing?

Yes. In Loughborough University's Marketing BSc, a one-year placement is optional; this way the program takes 4 years and the graduate also receives a Diploma in Professional Studies. In the University of Bath's Management with Marketing, the placement in year 3 is compulsory and placements are usually paid.

Can a marketing student study one year in another country?

Loughborough University's Marketing BSc has this option. Students can spend a year at one partner university or six months each at two different schools. Those who complete it receive a Diploma in International Studies (DIntS). It is also possible to split the placement year into six months of work and six months of study abroad.

Last checked: October 2026.

Is Marketing right for you?

Let's talk about interests, strong subjects and target countries, and narrow down the subject and school options together.

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